INDORE BAROMETER

The footfalls in theatres for Bollywood movies has been consistently decreasing since the last many years. Distributors, producers, actors and media persons keep on whining about it but little do they inspect what has led to it? Are the "european" cinema responsible for it? Certainly Not. Who watches them anyway? They feature small actors who work under small banners. These are not the movies that define the Bollywood industry and not the work that decides the perception about an industry to an average movie goer.So which are those movies and who are those people responsible for the low footfalls? People  make judgements about a movie industry from their biggest movie every year. We are talking about general audience here. For them, a film that releases on biggest festival like diwali is perceived as being the best that the industry offers to them. But when you get to see a third rate movie like PRDP/HNY on such day , the attitude of the general audience gets bitter to tha...

There is a fake trade blog by the name BoxOfficeindia.com which is anonymously operated from US. The numbers that its posts are hilarious but its their commentary which are even worse. Check them below: A new hilarious note from joker site is on Zoya Akhtar. They say znmd did not work when it was one of the highest grossers of 2011 and the best trending movie clearly showing that it was the most liked film of 2011 by paying public. Read the delusions below: "There is absolutely nothing Indian in Zindagi Na Milegi Dobara and Dil Dhadakne Do be it culture or values despite being family films. Now the cast is weaker as its reported to be Ranveer Singh and Alia Bhatt. Zoya Akhtar who makes films on rich people is now making some sort of film on a poor rapper as probably thinks the below par results of earlier films were because they were on rich people so now will go poor which is laughable because the same problems in story telling and narrative will still probably be there if...

The Box Office tracking in India has no system as there is no single independent and authentic tracking system for Box office figures. There are a lot of fake blogs that have cropped up since the last few years but the oldest among them is BoxOfficeIndia.com. A site which was launched in 2003 but is completely anonymous about its owners/contacts/office address. More details about this site can be found here :  BOI - anonymous Blog There are other established trade sites with actual trade analysts like Bollywoodhungama.com, Koimoi.com etc but these sites publish numbers a day later and are generally closer to Official numbers of Producers. BOI updates these numbers generally on the very same day and is quite often, not in the range of official numbers. but since its posts its estimates first, social media uses its numbers. But we have found a consistent pattern or should we say an Open agenda of this blog against Hrithik Roshan. The cracks were found during 2012 itself when it ha...

Q. What is the budget of Kaabil and Jolly LLB 2 as some trade site has given a figure of 89 cr and 84 cr for them? A. Budget is an irrelevant figure alongwith ancillary revenues like TV, Music etc. These numbers are thrown from PR blogs to confuse the audiences and lead them to their agenda. The only figure that matters for Box Office verdicts is All India distribution rights selling price. It is 42 crore for Kaabil in India and jolly LLb 2 price is somewhere around 50-55 crores. Both have done very well. Kaabil has made good profits for its distributors alone while Jolly LLb 2 is well on its way as well. It is a film like Raees that makes huge loss for its distributors as it was sold at a high price of 70 cr and could not back it up with great business. D. Trump Q. What according to you is bigger - Stardom or script sense? A. Script sense leads to stardom so it is always the script sense first. Aamir Khan has all the records today not bcos he is a great star but because he has...

The debate over Box office is never ending in Bollywood with no proper structure and a single authentic source to track the earnings of a movie. At best, one can follow many of the trade sites and arrive at a logical conclusion. But even with the analysis that we get from media and trade, there are so many loopholes at a logical level. Here's How: Typically, most trade sites calculate earnings of a movie by adding Theatrical revenue and then the ancillary revenues like Satellite rights/DVD/Music. But this is where they go terribly wrong. They forget that ancillary revenues go to producers while the theatrical revenue goes to distributors. The theatrical revenue is 50-55% of nett collection of movies which is the distributor share . Producers recover their investment by selling the theatrical rights of the film to distributors and selling satellite rights and music rights to TV channels and Audio companies. So how can satellite rights/music/dvd be added to theatrical distributor ...

The Box office collections of Raees have turned out to be an unintentional comedy of sorts. What started as a good day 1 for Raees over Kaabil lost its steam fast enough during the extended weekend. From monday onwards, in a bid to outdo Kaabil, Red chilles started fudging its numbers and released them just after Kaabil released their's and added a crore to it. This went on till the second Friday. After the pattern became obvious to one and everyone, Raees has not release its official figure on saturday and sunday and directly gave its second weekend figures on monday. And the figures are a JOKE OF THE CENTURY! According to Raees producers, Raees did 6.6 cr on friday, a working day while it did a mere 4 cr on saturday  which is a weekend day and merely 4.75 cr on sunday. This kind of awkward trend puts Raees in a spot of bother. The friday collection and the downward trend on sat and sunday makes it clear that friday numbers were simply fudged to outdo Kaabil. While the trend...

The much talked about clash of January 2017 between Kaabil and Raees has been one of the most interesting battle of ego crushing. The first day victory went to Raees thanks to it getting more screens due its Baahubali 2 deal. There was a 10 cr difference between the two films with Raees leading by a good margin. But the difference dwindled right from the second day onwards as Word of mouth of both films kicked in with Kaabil getting frighteningly close to Raees in a matter of days.And then the unthinkable happened. The weekdays began where kaabils WOM started to stamp its ground all over and fearing a possible loss of  the "perception battle" , red chilles team started fudging its numbers just in a bid to outdo the Kaabil numbers. This is evident because it was always the kaabil numbers that came first and then red chilles came up with a crore higher. By the end of the first week, the difference in day to day collections closed in to a staggeringly low figure which was jus...