Tuesday, 21 February 2017

You Asked FOR It

Q. What is the budget of Kaabil and Jolly LLB 2 as some trade site has given a figure of 89 cr and 84 cr for them?

A. Budget is an irrelevant figure alongwith ancillary revenues like TV, Music etc. These numbers are thrown from PR blogs to confuse the audiences and lead them to their agenda. The only figure that matters for Box Office verdicts is All India distribution rights selling price. It is 42 crore for Kaabil in India and jolly LLb 2 price is somewhere around 50-55 crores. Both have done very well. Kaabil has made good profits for its distributors alone while Jolly LLb 2 is well on its way as well. It is a film like Raees that makes huge loss for its distributors as it was sold at a high price of 70 cr and could not back it up with great business.
D. Trump

Q. What according to you is bigger - Stardom or script sense?

A. Script sense leads to stardom so it is always the script sense first. Aamir Khan has all the records today not bcos he is a great star but because he has the best script sense among all the stars. A genuine superstar like Salman too needs a content driven film like Sultan to cross 300 cr. Kaabil with 40% screens managed to overtake Raees in daily collections as it was a film with better content. There are plenty of examples.
B. Obama

Q. Why is the Indian Box Office in such a mess with every website now coming with their own "estimates"?

A. The mess is largely due to the advent of social media and the lack of a single authentic tracking source like Rentrak. Because of its absence, every tom dick and harry has opened their own website and calls themselves as "trade analyst". A site like BOI.com which is completely anonymous and operates from US has blind followers just bcos it is functional since 10+ years. Then there are sites like Indicine which used to report Official figures and are now in the race of giving "estimates". There are plenty of examples but the point is NONE of them have any tracking sources at all india level neither do they stand by their own numbers as being accurate.  People online warm up to any blog over a period of time and start following it. The best option is to go by all the big trade sites like Bwhungama or koimoi or a komal nahta who are known people and have office address/journalists/correspondents who have a face and a responsibility and arrive at a logical conclusion for every movie.
V. Putin

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