Confusion about Buzz
I see a lot of people often confusing Real Buzz with Aritifical buzz.Also within the concept of Buzz we have 1)forced ,fabricated buzz and 2)natural buzz or a combo of the two. In simple words, Buzz = feedback on Pre-release of a film based on promise of the theatrical trailer,vibe of the movie etc.These are natural factors. In recent times,we had dabangg which had a buzz based on such factors.Its theatrical trailers impressed everyone and the film was not agressively promoted or pushed down people's throats.It released,people came in droves and loved the movie. But ,Buzz can be created by aritificial means too and srk has been operative in this tactics for a long time.:Latest instance is ra-1.This aritificial Buzz is the result of a strong and aggressive marketing campaign. These Campaigns are the Programs with established start and stop moments, defined by time or money.This type of Buzz can spread quickly but its results are usually short-term. Then there is Gimmic...