Ever since the first promo of Hrithik Roshan Starrer Mohenjo Daro came, the knives were out by paid media campaign dissecting the promo and its historical "inaccuracies" when the reality is nothing concrete is ever recorded by historians about the Indus valley civilisation.
The movie finally released on 12th august 2016 on a low note thanks to the largely negative perception created by paid camps. But to the dismay of the camp, the movie has not been doing too badly. Mohenjo Daro opened to 8.87 crores on its first day with a clash with the hugely hyped Rustom Starring Akshay Kumar. The movie was expected to crash in the weekend but contrary to the media perception, the film grew very well over the weekend and made over 40 crores in 4 days over the extended weekend. Then it was expected to crash completely in the weekdays. But the movie sustained at a mid level and actually rose to 45% from its wednesday collection and took complete advantage of the partial holiday on thursday taking its tally to around 52 crores nett in 7 days. The overseas business is even better with the week finishing over 24 crores. The trend over the week proves one thing - the general audience has lapped up the movie even if in miniscule circuits.
Contrary to what the paid media camp is reporting, Neither Hrithik Roshan nor UTV are fools to just invest 115 crores budget without any buffer. Hrithik is reported to have taken 50 crores as fees for this movie and hence the budget of the movie shot up to over 100 crores. But little do they know it is Hrithik who has got the makers a satellite rights of 45 crores as part of his multicrore deal. The music rights were sold at 15 crores which has brought the original budget od 115 crores down to 55 crores. Now here's the catch, the movie has done over 50 crores in domestic circuits and is expected to finish at a lifetime of 60-65 crores and overseas around 35-40 crores which easily recovers the 55 crores effective budget of the film. The film has not managed to make huge profits like Hrithik's previous big grossers like Krrish 3 or Agneepath but it is certainly not a "huge loss making" or "disaster" as some media has been reporting viciously. The movie has certainly underperformed but lets not forget the makers are not fools. They knew what they were getting into while making a period film like Mohenjo Daro which wont have much takers anyway. The fact that the movie has held its own against all odds says a lot.
The movie finally released on 12th august 2016 on a low note thanks to the largely negative perception created by paid camps. But to the dismay of the camp, the movie has not been doing too badly. Mohenjo Daro opened to 8.87 crores on its first day with a clash with the hugely hyped Rustom Starring Akshay Kumar. The movie was expected to crash in the weekend but contrary to the media perception, the film grew very well over the weekend and made over 40 crores in 4 days over the extended weekend. Then it was expected to crash completely in the weekdays. But the movie sustained at a mid level and actually rose to 45% from its wednesday collection and took complete advantage of the partial holiday on thursday taking its tally to around 52 crores nett in 7 days. The overseas business is even better with the week finishing over 24 crores. The trend over the week proves one thing - the general audience has lapped up the movie even if in miniscule circuits.
Contrary to what the paid media camp is reporting, Neither Hrithik Roshan nor UTV are fools to just invest 115 crores budget without any buffer. Hrithik is reported to have taken 50 crores as fees for this movie and hence the budget of the movie shot up to over 100 crores. But little do they know it is Hrithik who has got the makers a satellite rights of 45 crores as part of his multicrore deal. The music rights were sold at 15 crores which has brought the original budget od 115 crores down to 55 crores. Now here's the catch, the movie has done over 50 crores in domestic circuits and is expected to finish at a lifetime of 60-65 crores and overseas around 35-40 crores which easily recovers the 55 crores effective budget of the film. The film has not managed to make huge profits like Hrithik's previous big grossers like Krrish 3 or Agneepath but it is certainly not a "huge loss making" or "disaster" as some media has been reporting viciously. The movie has certainly underperformed but lets not forget the makers are not fools. They knew what they were getting into while making a period film like Mohenjo Daro which wont have much takers anyway. The fact that the movie has held its own against all odds says a lot.
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