How Fake Action cringes the discerning viewer

Movie stars ,like any brand ,have a particular identity that is fostered and sold to the audience as what makes them distinct and somehow ‘better’ than all competing brands. In the case of action stars their brands are built to a VERY large degree on the base of “We really do this stuff".If you see it on screen, it’s because someone really did it.” That’s what adds that extra bit of thrill to their work, because they are really laying their bodies on the line. But since the inception of VFX into films and action in particular , quite a few wannabes take themselves too seriously as "action heroes" just to get that USP which was attached historically to the legendary martial artist actors.The first film which probably did this was matrix in 1999 and since then it has been done to death in just about every small and big ticket film in the west and east . The technology has been milked for all its worth so much as so that it has barely any novelty or wow factor left. Wor...