Confusion about Buzz

I see a lot of people often confusing Real Buzz with Aritifical buzz.Also within the concept of Buzz we have 1)forced ,fabricated buzz and 2)natural buzz or a combo of the two.

In simple words,

Buzz = feedback on Pre-release of a film based on promise of the theatrical trailer,vibe of the movie etc.These are natural factors.

In recent times,we had dabangg which had a buzz based on such factors.Its theatrical trailers impressed everyone and the film was not agressively promoted or pushed down people's throats.It released,people came in droves and loved the movie.


But ,Buzz can be created by aritificial means too and srk has been operative in this tactics for a long time.:Latest instance is ra-1.This aritificial Buzz is the result of a strong and aggressive marketing campaign. These Campaigns are the Programs with established start and stop moments, defined by time or money.This type of Buzz can spread quickly but its results are usually short-term.

Then there is Gimmick-driven buzz which is common, and it's a minefield, often exposing a soggy purpose or questionable values. MNIK was one such campaign when srk used Shiv Sena.

Such tactics are usually employed when the maker knows the natural factors ,to create the buzz, have failed.This is where over-compensation from the promoters starts with the objective of going for the kill and forcing the movie down peoples throats.

Other examples are OSO,TMK.Not many were enthusiastic about their promos or the general vibe of the movie but it was made-up as sort of a "must-watch"

Then there are promotion tactics like Ghajini where there is a combo of natural and artificial hype.

Ghajini's theatrical trailer response could be compared to the response that Ageenpath promo got recently meaning most people liked it.Then aamir took it upon himself to push the natural buzz a little more.It did help the movie though.